How Do Ponies Work? is a text blog which attempts to understand why "My Little Pony: Friendship is Magic" is so successful, why its stories and characters inspire such strong feelings in so many of its fans, and how writers and artists can learn from it. This takes the form of analyzing specific episodes as well as discussing general patterns in the series.
Secondary topics include fanfiction, shipping, the blogger's own fan art, discussions about the pony fandom itself, and speculations on the workings of Equestria. The blog has an OC pony mascot named Daydream, a unicorn mare with a cloud cutie mark.