From time to time, bold, brave or foolish ponies start Tumblr-wide events, with the goal of getting lots of people involved in a particular story. Some are centralised, and use a core blog to issue instructions, provide world-building, and generally ensure the stories go as planned. Others are viral, and spread from reblog to reblog without a particular core source to send things to; these rely on the inventiveness of the ponies involved to keep things rolling.

They are subtly different from memes, which usually only appear once per blog, and are often a single visual joke or background event, and rarely connect to any greater story or bring multiple blogs together.

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